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Cathay CapitalConsumer Care
Cathay Capital · Consumer Care

Taking European consumer brands to the US and China.

Dr. Allan BekeVice President · Cathay Capital Private Equity
€6bnassets under management
11offices worldwide
~40consumer investments
>20consumer exits
€3–15m EBITDAEurope → US · China
Save contactEmail Allan
PARIS · HQ

Where it starts.

NEW YORK · NORTH AMERICA

Built for the US market.

SHANGHAI · CHINA TEAM

Doors open in China.

01Cathay at a glance

One firm, three continents: Europe, the US and China, one team.

€6bnassets under management
11offices worldwide
80+bolt-on acquisitions across Cathay portfolio companies
PARISHeadquarters and the European deal team
NEW YORKNorth American private equity team
SHANGHAILocal China team for market entry

Group figures as of 30 September 2025. 80+ covers Cathay portfolio companies across all sectors; Cathay's role varies by transaction.

02What we bring

Practical support, proven in consumer care.

01

Grow across markets and channels

  • Identify distributors, retailers and strategic customers
  • Support market entry, local set-up and recruitment
  • Open doors in China through our local team

ProofJuliette has a Gun: Tmall in China, Sephora in the US.

02

Build commercial and operating strength

  • Support pricing, key accounts and channel development
  • Strengthen senior teams, reporting and performance
  • Operating expertise in digital, data and AI

ProofMoose Knuckles: CFO, CTO, Head of Retail and Head of China hired; direct sales up 300%+.

03

Scale through acquisitions

  • Define priorities and source targets
  • Support diligence, negotiation and financing
  • Track integration and agreed milestones

ProofHavea: 6 bolt-ons in 5 years across five countries.

Corporate ecosystem

L'Oréal-Cathay Future Beauty Fund (RMB 1bn) and close ties across Europe and China.

03Track record

Brands we have helped scale.

~40consumer investments
>20consumer exits
Current investment
×3sales in two years, to 2022

Niche fragrance, France. Tmall launch in the top 3 of high-end fragrance; growth with Sephora in the US. Held today.

Exited 2022
×2sales, to >€200m in 2021

Natural consumer health, France. Six bolt-ons and expansion across European markets. Exited.

Current investment
#1sunscreen brand on Tmall in 2023

Sun care and cosmetics, China. Cathay led the RMB 200m+ Series A of the China business. Held today.

Current investment
+300%direct sales

Outerwear brand. CFO, CTO, Head of Retail and Head of China hired with Cathay's support.

Selected current and former investments. Consumer track record from the Cathay deck (September 2025); company figures from company and press releases, results during our holding. Cathay's role varies by transaction. Past performance is not indicative of future results.

04The team

The consumer care team.

Dr. Allan Beke

Dr. Allan Beke

Vice President · Cathay Capital Private Equity

European UnionParis

PhD in onco-haematology; 7 years in life-sciences and consumer strategy. Science-driven beauty technologies: biopolymers, microneedling, exosomes, microfluidics; beauty and medical-aesthetics work across brands and CDMOs.

Allan's path
  • 2026 → Vice President, Cathay Capital Private Equity, Paris
  • 2020–2026 CEPTON Strategies, pharma and healthcare strategy consulting: Consultant to Principal
  • 2019 AdBio partners, venture capital analyst
  • Education PhD in onco-haematology, Université Paris-Saclay · MBA in Biopharmaceutical Management, ESCP

Worked with: Vivacy, Novuma, PRX, Skintech, HTL, HI5, Lifecore.

Edouard Moinet

Edouard Moinet

Co-Founder & Managing Partner

European UnionParis

30+ years of private equity, including 15+ at Cathay Capital. Digital consumer and consumer care across growth, buyout and international expansion; formerly at Siparex.

Thierry Auzel

Thierry Auzel

Investment Director

European UnionParis

8 years at Cathay across consumer, beauty, consumer health and pet care. Board member of Juliette has a Gun and Avelia; previously M&A at Canaccord Genuity.

Tobias Poirier

Tobias Poirier

Associate

European UnionParis

At Cathay since 2022 in consumer and tech, growth and buyout. Board observer at Juliette has a Gun, Wedia and Shiro Games; previously Citi investment banking and M&A in Shanghai.

We back European consumer brands and open the US and China to them.

05What we look for

What we look for.

€10–100mrevenue
€3–15mEBITDA
EU → US/CNEurope-based, with a US or China growth case
  1. 01 Beauty and dermocosmetics
  2. 02 Medical beauty
  3. 03 Consumer health, OTC and nutraceuticals
  4. 04 Pet care and animal care
  5. 05 ODM, OEM and consumer CDMO
  6. 06 Brands with an international angle

Open to other consumer businesses with a clear growth plan.

06Contact

Start with a conversation about your priorities.

Save contactEmail AllanLinkedIn

allan.beke@cathay.fr